Face front!

Here’s something I see a lot in supermarkets with cylindrical packs.

There is little to no chance that the shelf stacker is always going to arrange things facing forwards, therefore it’s advantageous to repeat the branding so that the pack is recognisable from multiple orientations.

If dual facing is not an option, you should look to find ways of extending the brand communication around so that, unlike the example, below the packs are recognisable.

This approach doesn’t often require radical rethink, it’s just about splitting the back of pack into two and arranging it down the sides in the same way as a can of Coke does.

A simple trick but makes the world difference in store and ensures that consumers don’t miss you.

#BrandDesign, #PackagingDesign, #Packaging, #Marketing

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