One of the first and most obvious things a brand needs to communicate to a consumer, is ‘what am I’?.
In the case of infant milk, it also needs to build reassurance and trust with the, probably very anxious new parent!
At first sight, these may look more like something in a paint aisle. Believe it or not, it’s infant milk.
Getting the balance between function and emotion is incredibly important on these types of product, one step, too far in either direction tends to dilute the other direction.
Always remember your audience and their needs. If these needs aren’t met, the consumer will quickly find a replacement.
#BrandDesign, #PackagingDesign, #Packaging, #Marketing
