I’m not a fan of following trends in graphic design. For me I think design should answer the brief rather than the current fashion trend.
Take the new Instagram logo for example. Gone is the reference to the old Polaroid/Instamatic camera. That icon of capturing the 1970s moment and in comes a flat, monolithic, uninspirational piece of iconography that fails to capture the essence of the brand but is following the current ‘trend’.
The beauty of the old logo is it symbolised that perfect moment; from a time when every shot counted. When photos were precious memories and something to be cherished (rather than a complete documentation of your evening!)
Shouldn’t that be at the core of Instagram’s brand message and communication? I think so.
Now it’s been a while since the logo change that causes so much controversy what are your thoughts?
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