When I was at Design College, I read a book by Victor Papanek called Design for the real world. That is a fab quote in this book, ‘form follows function’, it’s something that’s stuck with me and resonated.
It’s something I judge many structural designs against almost subconsciously. The attached picture is the latest in that line!
This is Sainsbury’s very own concentrated washing detergent. It’s in a tetra pack which makes sense for juices but much less so for things like laundry detergent.
Ignoring the fact that it creates category confusion by using something not normally associated with the area, the functional aspect is completely wrong for the job it’s required to do.
On opening the lid which is rather inconveniently attached even when it’s in the full open position, you are left with an ugly sticker that falls directly in line with the direction of pour ensuring half of this concentrated wonder drips down the front and ends up on the floor of the cupboard that we keep it in.
Yes, it may be a cheaper option for the supermarket and the consumer may be misled into thinking this is a more sustainable option but never try and pitch something to a consumer as a benefit when it’s actually working against what it’s meant to do.
Consumers are rarely idiots and remember this sort of thing!
#Marketing, #Design, #BrandDesign, #Packaging
