Cat food or dog food?
The pet food aisle can be very confusing. There are a wealth of offerings with different benefits and age ranges for our furry, four legged Friends.
Clearly, navigation in this aisle is key. Not just between benefit and age range but also it would seem for actual animal type. Have a look look at this example from Sainsbury’s.
The similarities between the cat and dog variant are far too close.
Whilst animal type are in separate sections in the big supermarkets, smaller supermarkets where less spaces allocated can have these packs right next to another. Not ideal for those with sight issues or short of timers scanning the shelf quickly.
Packaging should be there to help and assist the busy shopper, not add another level of confusion
Thanks to Gary for sending this over to me
#Marketing, #Design, #BrandDesign, #Packaging
