With pharmaceuticals, If you don’t look contemporary and ‘of the moment’, you erode consumers trust.
Consumers need to know you are up to date with your knowledge. The style and tone of voice created by your pack design is a visual shortcut to this.
Have a look at this example from I-Caps. Compared to many of the competition, the packaging design looks fussy and stuck in the past.
Simplifying the product information and laying it out in a more clean and considered way allows the consumer to better understand the product and quickly identify what it is and what it does without any confusion.
If you’re not providing a contemporary solution, particularly in the area of pharma, the consumer will quickly move onto a brand the offers up-to-date and more advanced solution.
Whilst the messaging may be solid, consumers pick up on certain cues that seem dated and will draw opinions and conclusions accordingly.
#Packaging, #Marketing, #Branding, #Design
