Luvbiotics Oral Care – Branding and packaging design.

The brief.

Hampton Brands specialise in managing health, wellbeing and wanted to launch a new Advanced Dental Hygiene Range. The main purpose of this range is to develop healthy, balanced oral microbiome using probiotic strains.

The new Luvbiotics range includes lozenges, mouthwash and toothpaste with added probiotics.

We were approached to create the branding and packaging design for this new dental range who’s mission was to introduce customers to a new, unique and advanced dental care that addresses the needs of today’s busy consumers.

Branding / Packaging Design / Naming


Our Approach.

We rooted the brand in mouth confidence and social networking. The more friendly bacteria you have, the better your oral health and the more confident you are.

It was key for us to educate the consumer on the benefits and effectiveness of probiotics whilst converting a premium, professional and fresh new brand


The Result.

Our final designs position the brand as experts in mouth confidence. Fresh shards are connected on pack mirroring the social networking aspect and blue tones are used to emphasise clean.

To highlight the probiotics used in all Luvbiotics products, we created a technology icon on pack that promotes the benefits of good bacteria.

What the Client Said.

“Slice Design Ltd have been an absolute pleasure to work with. They are simply excellent at everything they do – building brands, cutting through the clutter and working as one team with brand owner to create outstanding creative executions. A really fun and personable team to work with who are reliable, professional and flexible in meeting clients needs and expectations. I highly recommend Slice Design, they are a fabulous team!”

Stephanie Mackenzie – Marketing Manager

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