We often have challenges in fitting information on the back of pack. But when there is an abundance of room, there is no reason for text to be so small you can’t read it.
Have a look at this example with my hand as context
Consumers pick packs up in store. They read them. They explore them before purchasing. If you are selling products that require steps and stages for it to be used, your back of pack should always be accessible
Miss out on the legibility and what is bought for convenience will be seen as anything but.
#Marketing, #Design, #BrandDesign, #Packaging
