The 2017 ‘Love List Brand Affinity Index’ compiled by Condé Nast US and Goldman Sachs has revealed millennials and gen z’s favourite brands.
The survey of 13-39 year olds discovered that that Victoria’s Secret, Sephora and Nike were the top ranking favourite brands. See the full list below.
Question: What are your favourite brands? What is your favourite store or site to shop?
RANK BRAND
1 Victoria’s Secret
2 Sephora
3 Nike
4 Coach
5 Kate Spade
6 Michael Kors
7 Ulta
8 Lululemon
9 DSW
10 Nordstrom
11 Macy’s
12 Under Armour
13 Adidas
14 MAC
15 Steve Madden
16 Urban Decay
17 Target
18 Forever 21
19 Zappos.com
20 T.J.Maxx
Question: What brands that you are buying from or hearing about today that you weren’t focused on last year?
RANK BRAND
1 Fabletics
2 Too Faced
3 Kylie Jenner Cosmetics
4 Colour Pop
5 Glossier
6 Anastasia
7 Lularoe
8 Glam Glow
9 Kat Von D
10 Milk
Question: What brands are you buying from that have been around for more than several years?
RANK BRAND
1 Adidas
2 Nike
3 Lululemon
4 Urban Decay
5 NYX
6 Sephora
7 Tarte
8 Ulta
9 MAC
10 Victoria’s Secret
Question: What apps are you using today that you were not using much several months ago?
RANK BRAND
1 Snapchat
2 Amazon
3 Instagram
4 Twitter
5 Pinterest
6 Target
7 Poshmark
8 Facebook
9 Sephora
10 Uber
11 Starbucks
12 Wish
13 Ebay
14 Mercari
15 Venmo
16 Google
17 Netflix
18 Pokemon Go
19 Etsy
20 Ibotta
Here’s what Condi had to say about the results:
“This year’s study clearly shows how millennial and gen z consumers are increasingly interacting with brands through online and mobile shopping technology. More than one-third of apparel shopping is conducted online, 35% for women and 42% for men, and consumer values are shifting to focus on efficiency, speed and convenience.”
Discover the top PEO Companies here
What would be your top brands in each of these categories? Let us know here.
