Your choice of ink colour can dramatically affect your ability to be seen in store.
Never sign off colours until you see a proper colour proof and especially until you have seen metallic colours under supermarket lighting conditions.
Those subtle metallic details that look fantastic on your design visual invariably disappear under unflattering lighting.
In some instances, such as the example below, the brand logo can disappear altogether.
Whilst metallic substrates and inks can produce a powerful visual shortcut for quality they’re not always the best options to go for in the retail environment.
#Marketing, #Design, #BrandDesign, #Packaging
