There are lots of brands that consumers associate with a recognisable delivery mechanic.
The Coca-Cola bottle or the Tic Tac box for example. All of these formats are great visual shortcuts to the brand and help differentiate them from the competition.
If you’re the owner one of these unique little assets it’s always advisable to use it as part of your communication.
Take Yakult for example, they were pretty much the first little bottle of gut friendly bacteria and that’s something to be proud of. Consumers instantly recognise the angular, signature one shot bottle.
That said, on their outer pack, they seem to disguise the shot bottle by using the same colour as the background, which from a distance, tends to diminish its impact somewhat.
These unique little assets are hard-fought for many brands, if your brand is associated with one them, you’re in one of the lucky few and should showcase in all its glory!
#Packaging, #Marketing, #Design, #Branding
