PZ Cussons Premier Cool Branding & Packaging Design

PZ Cussons, Premier Cool – Branding & packaging design.

The Brief.

Premier Cool is the leading family soap brand in the Nigerian market. Slice Design were tasked to visually dial up the primary functional cooling attribute of the brand whilst still maintaining the secondary claim of “99.9% germ removal.

Brand Logo / Packaging Design /

PZ Cussons Premier Cool Branding & Packaging Design

The Big Idea.

Based on the creative positioning “Burst of Cool” we added dynamism and a cooling blast to the X that showcases Premier Cool as the superior cool brand.

Our new packaging design focuses on the products superior cooling credentials and was rolled out across three spine tingly variants: Ultimate, Sport and Odour Defence.

PZ Cussons Premier Cool Branding & Packaging Design
PZ Cussons Premier Cool Branding & Packaging Design
PZ Cussons Premier Cool Branding & Packaging Design

The Result.

The pack includes a refreshed logo on an angle to help create disruption at fixture and cue the ongoing, 25hr action of the product.

PZ Cussons Premier Cool Branding & Packaging Design

What The Client Said.

“Many thanks again to you and the team for the great work you sent through”

Eniola Ogunlade – Brand Manager

Scroll to Top