PZ Cussons, Premier Cool – Branding & packaging design.
The Brief.
Premier Cool is the leading family soap brand in the Nigerian market. Slice Design were tasked to visually dial up the primary functional cooling attribute of the brand whilst still maintaining the secondary claim of “99.9% germ removal.
Brand Logo / Packaging Design /
The Big Idea.
Based on the creative positioning “Burst of Cool” we added dynamism and a cooling blast to the X that showcases Premier Cool as the superior cool brand.
Our new packaging design focuses on the products superior cooling credentials and was rolled out across three spine tingly variants: Ultimate, Sport and Odour Defence.
The Result.
The pack includes a refreshed logo on an angle to help create disruption at fixture and cue the ongoing, 25hr action of the product.
What The Client Said.
“It has been a pleasure working with Slice on the packaging for our latest limited-edition flavour, Iced Latte. Slice were extremely responsive throughout the design process and quickly got to grips with the brief. We’re thrilled with the final result!”
Rachel Whitaker – Assistant Brand Manager