As a parent, when you’re buying baby food, you need to be reassured of two things. Firstly, that it’s healthy and secondly that the little bundle of joy is going to enjoy eating the stuff!
In many ways, it’s like buying pet food, the end user doesn’t really have much input in what you choose!
Therefore, it’s solely down to the parent to both find it on shelf and also feel reassured.
Herein lies the problem for the example below. The rather muted colours in the background, the product and the typography mean that at a distance there is very little shelf stand out in what is quite a busy graphical fixture.
Tthe second reason is a result of the first I’ve mentioned above. This washed out feel removes pretty much all of the appetite appeal. A double whammy!
If everyone else is being ‘excitable’, your choice is to either follow suit or better still, do something very different. If you decide to opt for the latter, then make sure it’s not so calm it becomes quiet.
#Marketing, #Design, #Packaging, #BrandDesign
