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Olympics Time! Our thoughts on the Rio logo

Blimey! Is it that time again? Haven’t we only just had the Olympics?

That was a quick 4 years. One thing we always look forward to debating at all of the sports events is the logo. The Rio Olympics logo has caused much less controversy than the London 2012 one. In fact, you could say it has kept its head down a little.

So what is it, what does it represent? –  It’s intention is not immediately evident, in fact it is quite obscure. The footprint is meant to represent Sugarloaf Mountain and the surrounding landscape – No, me neither.

In fact let’s be honest, I saw a childs dummy. But then in the London 2012 Olympics one I always see  ‘dad dancing at a wedding disco’. I can’t unsee that now!

Happy weekend everyone and bring on the games!!

From our studio in Hammersmith, London, we work for clients around the world: global and local, big household names and small startups, challengers and leaders. Whether a big brand re-design, NPD launch or simple packaging updates. We’re proud to remain flexible, refreshingly honest and wholly independent.

You can see some of our recent packaging design work here

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