THE BRIEF

Seeing an opportunity in the market to introduce a premium food product for the ever-busy consumer, Bertolli approached us to design a new Italian inspired, flavour infused blend of butter and olive oil. It was vital for the design to communicate the versatility, convenience and usage of the product.

OUR APPROACH

Key for us was the products ability to add inspiration to the cooking experience. We wanted to highlight every dish being a work of art so opted for a more creative illustration style.

THE RESULT

“Slice have taken an agile approach to the design work throughout the whole process to ensure that tight deadlines were met in order to bring our new pack to the market – all the while delivering great quality designs.”

Bertolli Brand Manager, Bianca Harris