Slice Design was given the challenge to design a new product in the Elmlea portfolio with an ‘Extra Creamy’ proposition. The brief was to clearly communicate the usage, convenience and key difference to the core portfolio. The product is retailed in a new convenient, resealable bottle and available in 2 flavours – Single and Vanilla. 


Key for us was to showcase the unique richer and creamier difference to the rest of the Elmlea range whilst still ensuring brand recognition for consumers. 


We rolled the design principle across 2 bottles – each with their own serving suggestion through imagery and iconography on the back of pack to add inspiration to the cooking experience. We retained the Elmlea holding shape and also introduced a ’Thicker for an extra creamy taste’ stamp to promote the key difference with this new product. 


“Slice delivered innovative designs for our NPD that kept the integrity of Elmlea in the new bottle format. The quality of work was excellent and delivered within tight timescales. A great team who thoroughly understood the brief.”

Jolanda Wells – Unilever Assistant Brand Manager, Elmlea

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