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I can't believe its so good packaging design and branding by slice

THE BRIEF

Reposition “I Can’t Believe It’s Not Butter” as a more versatile, tasty alternative to Butter in the increasingly busy ‘value’ sector of the spreads aisle.










Our Approach

A name change to “I Can’t Believe It’s So Good…” ensured that versatility was foremost. The introduction of a food shot added taste appeal and provided differentiation from the discounter offers.











I can't believe its so good range packaging design and branding by slice
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