THE BRIEF

As a significant challenger brand in garden care, Westland saw the opportunity to launch an innovative brand of hybrid cleaning products for both indoor and outdoor occasions. Exploring positioning, brand names and a unique packaging identity for this range, we created a benefit-led pack design that shouted loudest on shelf!

Following the new developments in pest control & the garden cleaning sector, Westland identified the opportunity to challenge the norm and launch an entirely new brand into the market. 

Exploration of key themes and brand names were essential to establish a strong platform for the design of a unique packaging identity.

OUR APPROACH…

Following the new developments in pest control & the garden cleaning sector, Westland identified the opportunity to challenge the norm and launch an entirely new brand into the market.

Exploration of key themes and brand names were essential to establish a strong platform for the design of a unique packaging identity.

THE RESULT

The result was a bold and powerful brand, that gained maximum stand-out on shelf in a poorly branded category. 

Through the creation of strong brand equities, commissioned illustration and a clear pack architecture; Hero ensured to capture the appeal of Westland’s result-driven gardeners.

WHAT THEY SAID…

“No fuss, no hassle, just powerful creative solutions. We enjoy working with Slice because they compliment our business needs perfectly. We operate in fast-moving and highly competitive markets where pack design can dramatically improve brand performance. 

Slice backs up strategic thought with outstanding creativity often in tight time frames and this is what makes them stand out. We would recommend their services to all brand owners – big or small…”

Keith Nicholson
Marketing Director
Westland Horticulture