What happened to our sense of play?

Play was a built-in feature to many snack and confectionary brands aimed kids when I was growing up.

You only have to think about Sherbet Dib-Dabs, Whistle lollies, and those really strange lipstick sweets that turned your mouth blue!

It’s fair to say this has been lost in recent years, so it was nice to see that, nostalgic snack classic, Golden Wonder create a range of Transformers snacks that you can build, or transform into a crispy version of the real thing! Well, almost!

Both my kids, who are probably far too old now to be playing with this sort of stuff found this captivating and immediately started talking about what other brands could do along a simmilar line.

Getting the consumer to engage in your product offering is a fantastic way to add an additional layer of appeal.

Could, the pack design be better? Absolutely, but who cares! Look what I’ve made!

#BrandDesign, #PackagingDesign, #Packaging, #Marketing

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