Here’s a sight pretty typical in a lot of supermarkets. These are the pans in the kitchen equipment aisle. Believe it or not there are three different brands here all vying for attention but failing to showcase any of the key benefits.
This is something you see a lot on kitchen equipment because rather than the product be inside packaging, the packaging is often inside the item, the pans are a good case in point.
Additionally, they tend to be merchandised on their side leaving a small and insignificant canvas.
There is huge potential here for any of these manufacturers to look at a solution similar to Crosta & Molilca where they utilise a bold pattern along the edge of the packs so that even with a reduced canvas, they never fail to capture attention .
It’s not just pans, you see the same issue with Pyrex dishes although they can rely on a certain amount of transparency for the inside out of packaging to catch the eye.
So if space is a premium and you all look the same on shelf, be different, be bold and you will be sure to stand out.
#Marketing, #Design, #BrandDesign, #Packaging
