Woah woah! Slow down! One thing at a time
Some packs bombard you with messaging and it can be too muck to take in.
Packs become arduous and challenging to decode with important information getting lost.
Have a look at this from the tinned powerhouse, Princes. It is quite literally information overload.
So much so that the brand gets lost and multiple claims and benefits jostle for the consumers attention.
What should be an easy to decode canvas turns into a pound shop window!
Consumers only have about 5-7 seconds to scan the shelf and make a decision. Overload them with information and they’ll look elsewhere.
#Branding, #Design, #Marketing, #Packaging
