Here I s a fantastic example that shows the benefit of creating a robust pack architecture and hierarchy of information.
In fact, it’s so good you don’t actually need to understand the originating language to see it in action.
In the example shown there is a wealth of information presented to the consumer. It fills every available square inch of space on the front of the pack.
In theory cramming the pack with so much information, all squished up next to another, should be a challenge for the consumer, but what this example does brilliantly is create a hierarchy through colour and size.
There is a misconception that we read from top to bottom when we are accessing information on pack, the truth is that you actually read the most accessible piece of information first, in this instance the white text on the black background.
When you have lots to say like here, always ensure the other of the voices on pack know their importance in the orchestra and sing in harmony.
#Marketing, #Design, #Branding, #Packaging
