Here is an amalgamation of two very interesting brands both with positive stories to tell the consumer, although neither are pushed to the forefront
Tribe is all about natural energy whereas Wildfarmed are the champions of regenerative farming methods. Both credible in their own right but to any new consumer to this pack they may be left scratching their heads a little.
For the lead brand here Tribe, the point of difference is buried away in a small icon centre right on the pack. The story isn’t mentioned at all.
Sure, there will be consumers that know the back story but these product partnerships should be all about getting these unique positive differences front and centre to introduce themselves to those new two the brand.
Motivating stories create an emotional connection and are the things that encourage new consumers into the category, miss out on these and you risk disappearing into the competition.
If you have a story, particularly a positive one be loud and proud! It’s the difference between awareness and obscurity.
#Marketing, #Design, #BrandDesign, #Packaging
