Bahlsen recently had a change from the iconic big logo pack and have moved to a more left right pack architecture. This makes the logo much smaller than it was previously.
I saw the latest pack in an SRP recently and it shows one of the problems faced by many brands forced to go to a smaller logo shoved over to one side of the pack.
As soon as you popped these into an SRP with their rather unforgiving side panels, important information can get obscured.
it’s again an warning to check every touch point in every part of the design system to make sure everything is working asynchronously.
#Marketing, #Design, #BrandDesign, #Packaging
