If there’s something strange, in your supermarket shelf, who you gonna call?
I know, it’s a cheap gag, or probably verging on a dad joke but when naming products it’s incredibly important to make sure that your product isn’t misinterpreted for something it clearly isn’t.
That tends to remove credibility and authenticity.
So at the naming stage, sense check it, give it to lots of people and encourage them to pick holes in it because it’s better to find out then rather than when it’s too late.
#Marketing, #Design, #BrandDesign, #Packaging
