You’ve got three seconds to tell me the brand and the product.
It’s a tricky one isn’t it?
If you are the brand leader in the energy drink sector, you should be completely obvious to the consumer.
There were no easily identifiable brand assets on view and it takes a second or so even when up close to decode what the product variant is.
In situations like this, it’s an opportunity to own the fixture rather than provide an Escape Room type puzzle for your loyal consumer
Win the shelf, win the consumer.
#Marketing, #Design, #BrandDesign, #Packaging
