Here’s a great example of why you should check your shelf impact next to a competitor before pressing print.
There is a fine balance between following what’s right for the brand story, in the case of Go Ahead here, lightness, with making sure that doesn’t compromise any punch when your product is on shelf.
Always ask your design agency to create shelf visuals with any initial concepts before you narrow down to a lead favourite. It’s much better addressing this in the early stages of the project rather than when you have a warehouse full of stock.
#Marketing, #Design, #BrandDesign, #Packaging
