Always use every square inch of pack.

Always use every square inch of pack.

The backing card that incorporates the euro hook nanger, is often an area of dead space.

It can be tricky to put any communication in because of the ‘Euro Hook’ aperture, but check out this fantastic use of the backing card that incorporate the photo that pops out the top of the Polaroid camera.

With packaging, it’s important to utilise every square centimetre of available canvas. I don’t mean cram stuff into every gap, but be efficient and use the space wisely.

If a face is not big enough for adding a narrative or product benefits, always look for a secondary use that works with the product story.

#BrandDesign, #PackagingDesign, #Packaging, #Marketing

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