You can’t move it, so why not incorporate it?

You can’t move it, so why not incorporate it?

Building on from the Euro Hook post from yesterday, there are often structural packaging features that need to be there.

They can either get in the way of communication or you can look to a secondary use for them and incorporate them into the pack design.

Have a look at this fantastic, use of the ring pull for anchovies in the graphics.

If you are creative, it’s often possible to turn a negative into a positive!

#BrandDesign, #PackagingDesign, #Packaging, #Innovation

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