Be authentically authentic

It’s a bit slapdash, but I suppose that’s part of its charm.

In a sea of slick competition that are trying to cue authenticity, one of the best ways to do this is to take a more amateurish approach.

It cues consideration and that handmade feel that you attribute with brands like Angostura Bitters.

Have a look at this fantastic that example that I understand is an import from, South Africa. The back of pack has sort of become the front of pack.

Where the brand tends to suffer from the lack of Real Estate the SRP with its bold handwritten font certainly makes up for.

You can’t make up proper authenticity, you have to actually live it.

#BrandDesign, #PackagingDesign, #Packaging, #Marketing

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