If you ever needed a good example of why it pays to be distinct in your on shelf presence, this is probably it.
In light of huge price hikes and clearly plenty of pilfering, some of the supermarkets have opted for a bit of on-shelf security, thankfully we haven’t got to the old barbed wire just yet, but here is an interesting example from Tesco where all of the premium spirits are placed protected and tagged.
You may just about recognise some, but not all of the brands through these makeshift prison bars and I suppose that brings me to my main point.
Your packaging design is a great opportunity to create something distinct that works at a distance as people approach the shelf.
If that distinction works through one of these bags then you know you have that and recognition cracked.
#BrandDesign, #PackagingDesign, #Packaging, #Marketing
