Meal kits have provided consumers with quick ways to make meal time magic for a good few years now.
Their success lies in providing all the bits and pieces need to bring fast food or restaurant favourites to life with the minimal amount of fuss.
The key to great packaging in this arena is the clear communication of what’s in it and how long it takes. Consumers don’t want to fuss over what else is needed, as that defeats the whole object.
Now whilst not having partaken in a doner kebab since my student days, this kit grabbed my attention as I was completely stumped as to what was in it and what I still needed once I’d bought it.
If you look at a competitor, say Old El Paso enchiladas for instance, they clearly present what’s in the kit on the front of the pack in a check list type of way followed by messaging that builds reassurance on its ease to prepare
If you are in the business of providing a quick and convenient offer to a consumer make sure all the most salient pieces of information are also quick and convenient to discover otherwise you might end up making a bit of a meal of it!
#Marketing, #Design, #BrandDesign, #Packaging
