Capturing tradition and authenticity can be a superpower when done well. Particularly if your brand has a particular pedigree or provenance.
The downside however, is that sometimes this can cause brands to look a little dusty and old-fashioned to f not handled correctly.
It’s a very fine balancing line.
Have a look at this brand for a great case in point. While it is arguably steeped in heritage and provenance, because it has been executed with both feet in the past, it looks like it’s from the 70s or 80s.
Use tradition if it’s relevant to your brand but always make sure it’s balanced in a contemporary. A dated brand will never capture the demanding and evolved tastebuds of today.
#Marketing, #Design, #Packaging, #BrandDesign
