Familiarity and a taste from back home.

For me, one of the most exciting things about going to far-flung places is sampling the delights of new food.

That said, it’s not the same for everyone. Some people prefer familiarity and a taste from back home.

Whilst I appreciate some foods could be a bit challenging for all pallets you can’t help, but think consumers are missing out on the local delicacies if they revert to what they normally eat every day.

Have a look at this example from a Thai supermarket, obviously aimed at toasted sandwich. Loving Brits, who are missing their beloved ham and cheese toastie!

One thing that is really important if you’re trying to ‘replicate’ snacks is making sure that the reassurance box is ticked, whilst these packs are obviously aimed at people with slightly less adventurous pallets, the lack of a good food shot doesn’t really lead it self to appetite appeal.

That taste of home will only be satisfied, if it looks like the real thing you left back home.

#BrandDesign, #PackagingDesign, #Packaging, #Marketing

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