Somethings aren’t always as they seem

Using formats borrowed from other sectors for food packaging adds intrigue and can sometimes solve a problem.

So, last week I was in Thailand and dug out some fantastic packaging examples which I’m going to share on posts this week.

Sometimes it’s good to play around with different unrelated formats for products, especially when those formats are better recognised from completely different sectors. This helps add intrigue and excitement.

Take this example from Carnation, as a great case in point. This well recognised food brand has borrowed tubes from the world of toothpaste.

Now on first sight, this is quite juxtaposition of product and format, but it actually works really well as a both a dispense mechanism and as a convenient way of resealing cream in a hot environment. The added bonus is that it certainly catches the eye on shelf.

Things aren’t always what they seem. But that’s a good thing, right?

#BrandDesign, #PackagingDesign, #Packaging, #Innovation

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