Trigger spray packaging is known for it’s really awkward canvas. There’s a lot of important info to try on in an awkward and tiny area.
Many brands look to extend this canvas by using tags or pop over covers on the top of the trigger spray itself.
This example below, however, used a sticker directly onto the top of the tray. Yes, a sticker! This meant that many of the packs on the shelf were crinkled and stuck back on themselves.
For a household fragrance product, looking tatty is the last thing you want to do!
It’s always much better to put the most salient pieces of information on the pack itself as otherwise it may appear less an integral part and more and afterthought.
#Branding, #Design, #Marketing, #Packaging
