What do you do when your competition are also in the same format?
Structure or format has always been a way to create differentiation, but what happens if logistics or cogs doesn’t allow and you have to follow suit?
Have a look at these interesting solutions where normal silhouettes are challenged with a ‘sticky up bit’ – that’s the technical term!
These additional parts to the established cutter, instantly break symmetry on shelf and catch the eye.
They also create that little bit more branding area to elevate a key message.
A great example to show how it’s possible to both play the rules but also challenge the norm to ensure you win the customer.
#Packaging, #Marketing, #Branding, #Design
