It’s the wrong way round!
We’ve had a few projects recently where we have questioned the orientation of packs with the client.
Often, packs which are better suited to being landscape, are merchandised vertically (as in the examples attached), so they fit into SRP’s at the fixture.
This isn’t always the best orientation however, as by having tall, slim packs, you have very narrow canvas to create large branding areas.
Often, it’s better to flip these round, like on the confectionery fixture to have more of a landscape orientation and get the brand logo, bigger.
What you may lose out on in facings, you will often increase in standout.
#PackagingDesign, #Packaging, #BrandDesign, #Marketing