Make sure your pack structure tells a story.

Use every aspect of the pack to help tell the brand story.

Packaging design is three-dimensional experience. It’s not just the graphics that tell the brand story.

Have a look at this fantastic example from DelicChoc in France where a touch of ceremony is added to the opening experience to help convey the crisp break of the biscuit.

It’s very easy to overlook these simple things, but every consumer touch point can help with the storytelling and strengthen the brand recall.

(Thanks to Flo for sending this over)

#BrandDesign, #PackagingDesign, #Packaging, #Innovation

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