Never forget which arena you are operating in.
There are lots of brands that have seen huge success by getting consumers to sign up to subscription models on their own website.
These brands have had huge support on platforms such as Instagram and TikTok because they offer something very different to the consumer.
One such example is natural deodorant brand Fussy.
The big issue some of these brands have is when they move from an online subscription model to the in-store environment using exactly the same Pack design and brand architecture.
Whilst these may work in small digital images they don’t translate particularly well to the supermarket shelves where they’re up against some fairly fierce competition with brands designed to stand out. In this instance Fussy doesn’t.
Clearly it makes no sense for brands to have two different liveries for two different environments so it always makes sense as this transition is happening to reevaluate what you’ve got and make it work in all environments
This doesn’t mean starting from scratch. It’s often about taking what you have and making it work harder.
Remember, the consumer always wants to know what need of theirs are you meeting and why are you the best brand to solve this problem.
#Marketing, #Design, #Branding, #Packaging
