Yes you heard that right. Sustainable packaging company TIPA have created packaging that turns into fertiliser and decomposes like orange peel after 6 months. They are the first to do so in the UK.
The new packaging is for Snact’s fruit jerky range who were after an environmentally friendly option for their packaging. This certainly fits that brief!
TIPA’s CEO and co-founder, Daphna Nissenbaum, says: “Over 9.6 million tonnes of plastic waste is sent to landfill every year in Europe and something has to change. We look forward to the beginning of a new era in packaging where for the first time, viable end-of-life solutions are available on the market.”
What does it look like?
Below is an example of how the packaging decomposes. TIPA have run many tests simulating different conditions, which sometimes led to the decomposing taking as little as 24 weeks!
Here at Slice we think that it is a great idea to turn packaging into fertilise and impressive effort towards reducing the amount of waste from packaging! How many of you would keep this for 6 months just to see it decompose?
Original post courtesy of design week
About Slice Design
Based in London UK, Slice Design are a top international creative branding and packaging design agency that have helped consumer brands grow and get noticed since 2004. We like to think of ourselves as a challenger to the large agency. As the name suggests we cut through jargon with our flexible, no nonsense approach and down to earth attitude.
No fancy trademarked processes and no hidden extras. The benefit to yourselves is all the experience but with the flexibility that large packaging design agencies cannot deliver.
From our studio in Hammersmith, London, we work for clients around the world: global and local, big household names and small startups, challengers and leaders. Whether a big brand re-design, NPD launch or simple packaging updates. We’re proud to remain flexible, refreshingly honest and wholly independent.
You can see some of our recent packaging design work here