Packaging aimed at specific occasions has a lot of heavy lifting to do.
One of the key needs it has to meet, is to provide a strong visual shortcut to the emotion of that event. Take birthdays and baking specifically.
Who doesn’t like a good birthday cake? How many of us end up uttering ‘Oh go on then, I shouldn’t, but just one more slice!’
The excitement of that yearly ritual of celebration and over indulgence always seems to be missed from these products.
Packaging aimed at specific occasions should always have emotion at the heart of its brand storytelling.
Granted, these are own brand offerings and probably deprioritised but I think they’re missing a trick.
#BrandDesign, #PackagingDesign, #Packaging, #Marketing
