Pet food, as I’ve discussed before is a very confusing area.
Brands have a very small canvas to communicate a lot of information, especially that your four-legged friend is going to love the taste and that it’s packed with stuff that is going do them good!
Because of this challenge, you are relying on the imagery and colour palette to do much of the communication and delivery of this information to the purchaser!
I came across this own brand offering from Sainsbury’s on my first thought was, ‘wow, that’s so bleak!’.
Deconstructing the pack: There is a black tombstone holding all the information in very austere uppercase letterform, a dog that looks like it’s been photographed on a wet Wednesday and a weather worn, barren landscape.
Goodness promises bright and healthy, not an afternoon on a bleak English Moreland!
When space on pack is a premium, your illustration provides a strong visual shortcut to subconsciously cue the product qualities.
Always ensure the story it creates matches what the product offers.
#BrandDesign, #PackagingDesign, #Packaging, #Marketing
