Getting the architecture of your packaging correct can mean the difference between standing out and completely disappearing.
Have a look at this example. We had bought it a little while ago and were so impressed with the product that we were scanning the shelves trying to track it down again, but having trouble finding it
It’s quite unusual for products to feature a landscape orientation on such a big pack as it uses up so much shelf space. In these instances normally portrait is better as you can get more SKU’s in on the available width.
To compound the issue they’ve used a centralised portrait layout on a landscape pack so creating lots of dead space to the left and right hand side that could be better utilised to make the product jump out.
When you are stacking so much information and imagery is often better to use a left right layout so that you don’t get multiple elements competing with one another.
Remember, go for the orientation that allows you to stack the shelves with multiple SKUs and always design the Pack with this orientation in mind
#Marketing, #Design, #BrandDesign, #Packaging
