Personality is key.
As a dad of two teenage boys, I know that the currency that successfully consuming the spiciest sauce at meal times can bring.
Many of the chilli sauce brands opt for the provenance and heritage route with the remaining few promising instant pain!
Brand personality in this sector is incredibly important, so it was great to see this offering from Tingley Ted’s.
One thing all of the packs in this sector have to deal with is an incredibly small canvas on a teeny tiny bottle!
Therefore, it’s important what you do with this space in order to create a sensation similar to the mouth-feel that the product promises.
Stripping back much of the clutter and focusing on a bear with attitude and a ‘radioactive’ colour system, helps communicate the entire brand proposition succinctly and adds that all important bit of edge.
#BrandDesign, #PackagingDesign, #Packaging, #Marketing