Challenge the sector norms but always remember to use strong category cues.
It’s that ingredient that we all have at the back of our condiment cupboards and are ever quite sure how it’s used what to use it for.
There are probably many products like this that seem to be the staple ingredient of many a celebrity chef. If like me, you get about as far as salad dressing and then start scratching your head. I don’t think you’d be alone.
It’s up to brands and packaging to explain to consumers how to use these mythical items and also reassure them of the transformation in flavour that they offer.
I saw this example from Willey, and I have to say it made me scratch my head, whilst it’s a pretty looking design and very different to anything else in the fixture, the overall looking feel is very medicinal, not really the effect you after if you’re trying to talk about meal time transformation.
Challenge the sector norms but always remember to use strong category cues to reassure the consumer.
#BrandDesign, #PackagingDesign, #Packaging, #Marketing
