Sometimes all the information is on there but how it’s presented lets the brand down.
I was in the garden centre this weekend and as an amateur gardener, is often hard to work out exactly what you need.
Often, as with the pack below, all the information is there but as you scan the shelves, your eye tends to rest on products that not just meet your need, but also cue how you will feel after the product has done its magic.
Take this plant feed from Vitax. The key benefit is presented on the packs directly underneath the logo however because the tone of voice is far too functional and the emotion and joy is missed they look more like a treatment for something bad rather than the promise of something good.
Remember, the consumer decides emotionally and justifies logically, so always make sure you capture exactly how it will make them feel with as much gusto as what it does!
#Marketing, #Design, #Branding, #Packaging
