Here’s an interesting example of making a bit of noise to stand out.
There are 2 areas to note where this has been used efficiently. Firstly on the can, the logo is positioned at an angle. Breaking symmetry like this causes the eye to rest when you scan across a busy fixture.
It’s a fantastic way to break from the normal horizontal placement of logotypes, it also has the added advantage that you can make logos ever so slightly larger on this increased canvas.
The other area to note is the SRP. Normally these often forgotten areas of the design system feature a very lacklustre logo which in many cases are smaller than the actual logo on the pack
Here however, it’s been tiled, repeated and wiggled round multiple angles, again breaking the symmetry, unweighting the noise and stand out.
If you’ve got something interesting to say, always be bold!
#Marketing, #Design, #Branding, #Packaging
