Spicing things up a bit

Single ingredient products such as spices, are classically a challenge to brand and differentiate as they rely on one ingredient that is often, much the same as the next.

Unless there is something unique regards the provenance, blend or production, how do you pull one offering apart from another?

I’ve posted previously about how Nandos have gone about doing this, but check out this cool example of a spice rub in a printed tin.

Signature illustrations transport the consumer and cue the product experience.

If you can’t differentiate the ingredient, then own the ceremony, process of preparation or unique combinations.

#BrandDesign, #PackagingDesign, #Packaging, #Marketing

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