It’s all in the delivery.
We are all very familiar with products utilising packaging from other sectors, but check out this rather fantastic example of a shower gel using the delivery mechanic from squirty cream!
It’s a great shortcut to communicate a soft, creamy indulgence and compete against other products that talk more about reinvigoration.
Borrowing these other delivery systems can be an expensive pack change, but if used cleverly can be a great way to add a unique point of difference in a category.
#BrandDesign, #PackagingDesign, #Packaging, #Innovation
